Led an enterprise-wide digital transformation for 45,000+ employees, redesigning the global website ecosystem to improve task completion by 60% and reduce support tickets by 40%.
Context
Capita's corporate website had grown organically over years, resulting in inconsistent experiences, fragmented information architecture, and declining engagement metrics.
Key Problem Statement: How might we create a unified corporate digital experience that serves diverse user groups while establishing a scalable design system for future growth?
Discovery
Facilitated sessions with marketing, HR, investor relations, and IT.
Analyzed 12 months of site data to identify drop-off points.
Conducted interviews with job seekers, investors, and existing clients.
Evaluated 8 competitor corporate sites.
Process
Early responsive sketches exploring layout patterns across breakpoints
Wireframes establishing content hierarchy, navigation structure, and component patterns
Final homepage design featuring hero video, service pillars, and content modules
Solution
Results
This project earned the Center of Excellence Award 2022 from Capita PLC.
Reflection